1. Introduction

1.1 LCI Program Facts

1.2 Study Goals

1.3 The SuPurb Study Area

1.4 Planning Process

1.5 Project Team

1.6 Plan Description

2. The SuPurb Today

2.1 Economic/Demographic Overview

2.1.1 Core Analysis and the Favored Quarter

2.1.2 Evolution of Retail Cores

2.1.3 Going Forward

2.1.4 Current Employment Situation

2.1.5 Demographic Overview

2.1.6 Jobs to Housing Balance

2.2 Land Use Analysis

2.2.1 Office Market Overview

2.2.2 Retail Market Overview

2.2.3 For-Sale Residential Market Overview

2.2.4 Rental Apartment Market Overview

2.3 Zoning

2.4 Transportation

2.4.1 Roadways

2.4.2 Traffic Analysis

2.4.3 Bicycle and Pedestrian Facilities

2.4.4 Transit

2.4.5 Parking

2.5 Urban Form

2.6 Issues and Opportunities

2.6.1 Community Involvement

2.6.2 Development Opportunities

2.7 Policy and Implementation Framework

2.7.1 Cobb County

2.7.2 Cobb Chamber of Commerce

2.7.3 Georgia Regional Transportation Authority

2.7.4 Kennesaw State University

2.7.5 TCA CID/CobbRides

3. Defining SuPurb

3.1 Determining Design Preferences

3.2 Determining Goals and Objectives

3.3 Creating Development Scenarios

3.3.1 Proposed BRT Station Area

3.3.2 Proposed Town Center Mall Redevelopment Area

3.3.3 Streetscape Elements

3.4 Market Support

3.5 The Framework Plan

3.5.1 Focus Areas

4. Getting to SuPurb                                                                                           &nbs