Study Area

The SuPurb study area is the core of the TCA, located between I-75, I-575, Barrett Parkway, and Chastain Road. The figure on the following page presents a view of the study area. During the RoadMap planning process, this area was identified as the central core and the area most likely to be redeveloped due to proposed transportation improvements, changing economic trends, and the desire to connect two key strengths of the TCA: the mall and Kennesaw State University. 

The SuPurb study area has significant opportunities with which to create a successful LCI process and plan, including existing public/private partnerships through the CID; proximity to traffic generators including Kennesaw State University and McCollum Airport; rich natural resources along Noonday Creek and nearby at Kennesaw National Park; underutilized and vacant parcels prime for development; a significant demand for residential and commercial development already occurring in the area; and perhaps most importantly, a proposed Bus Rapid Transit (BRT) station that will expand the existing transit system considerably.

Each of these resources provides an opportunity to build an exciting area rich in residential, employment, and entertainment opportunities. However, the SuPurb study area also faces many obstacles. Although the RoadMap identified many transportation opportunities, the area still faces heavy traffic volumes and is often thought of as congested. The vacant and underutilized parcels are currently occupied by surface parking lots. There is also a lack of connectivity throughout the area, due to both the interstates and limited multimodal options.